Tampa Bay · Private Training

About FORMED

About

Fitness should fit your schedule, not compete with it.

Our Philosophy

Why FORMED exists

FORMED was created for people who want to train consistently without building their lives around the gym.

Results come from consistency, structure, and quality coaching — not motivation or extreme programmes. FORMED removes friction so training becomes routine.

We believe the best workout is the one that actually happens. By bringing the trainer to you, we remove every excuse.

Training at home

Founder Story

Fitness should adapt to your life.

FORMED was founded by Rodney Cilien, MBA, NASM-CPT with a simple vision: Make high-level personal training more accessible, more convenient, and more consistent for people with demanding schedules.

After seeing how many individuals struggled to stay consistent with traditional gyms — commuting, waiting for equipment, fitting workouts into overcrowded schedules — Rodney built FORMED around one core idea:

"Fitness should adapt to your life — not the other way around."

Today, FORMED brings premium, private fitness directly to your home. No commute. No crowds. No excuses. Just results.

Rodney Cilien, Founder of FORMED

Our Standard

Not a marketplace.

FORMED is not a platform where you browse random trainers. We curate a small, vetted roster of professionals and match clients intentionally based on goals, location, and schedule.

  • Nationally certified (NASM, ACE, ISSA, or CSCS)
  • Background checked
  • Professionally vetted and interviewed
  • Experienced in private, in-home training
  • Reliable, punctual, and professional
Professional trainer